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CIS upgrades favor function over flair

机译:CIS升级偏重功能

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摘要

Forget all the marketing and sales hoopla; what utility companies want from their customer information systems is functionality that improves customer service and streamlines operations. This is the reality for many energy providers that for years have relied oh mainframe CIS applications. Utilities now realize their legacy systems may no longer be up to par when it comes to providing service options that customers are coming to expect, and they are eyeing investments in new technologies that improve upon the capabilities of the traditional CIS. But tapping customer information systems to improve marketing and sales initiatives seems to have taken a back-seat to improving upon more traditional utility functions.
机译:忘掉所有的营销和销售喧嚣;公用事业公司希望从其客户信息系统获得的功能是可以改善客户服务并简化运营的功能。对于许多依靠大型机CIS应用程序的能源提供商来说,这是现实。公用事业公司现在意识到,在提供客户期望的服务选项时,他们的旧系统可能不再是同等水平的,他们正在寻求对可改善传统CIS功能的新技术的投资。但是,利用客户信息系统来改善市场营销和销售计划似乎在改善传统的公用事业功能上倒退了。

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