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Get smart with Business Intelligence Software

机译:借助商业智能软件获得智能

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At first blush, that would seem to be the territory of database reporting tools, and to some extent it is, except that most corporate information does not reside in structured databases. In fact, a great deal of it is unstructured information such as documents or email or, even harder to pin down, it's somewhere out on the World Wide Web waiting to be found. Perhaps it's in a newsfeed or it can be found in a business data- base such as Dun & Bradstreet, but wherever it is, it is important for compa- nies to be able to make use of and share with others in the enterprise. This type of information-gathering falls within the broad category of software known as "business intelligence" tools, which allow employees to learn about a particular subject such as how the sales department is performing, what customers complain about most or what your closest competitor is doing. This article looks at the range of business intelligence software and provides some examples of how companies are using this information to run their businesses more efficiently.
机译:乍一看,这似乎是数据库报告工具的领域,并且在某种程度上是这样,只是大多数公司信息并不驻留在结构化数据库中。实际上,其中很大一部分是非结构化信息,例如文档或电子邮件,或者更难确定的是,它在万维网上某个地方等待被发现。它可能位于新闻源中,也可以在诸如Dun&Bradstreet之类的商业数据库中找到,但是无论在何处,对于公司而言,能够利用并与企业中的其他人共享很重要。这种类型的信息收集属于称为“商业智能”工具的广泛软件类别,该软件使员工可以了解特定主题,例如销售部门的表现如何,客户抱怨最多的东西或您最接近的竞争对手是什么在做。本文介绍了商务智能软件的范围,并提供了一些示例,说明了公司如何使用此信息来更有效地开展业务。

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