Almost all publishers I speak with lately have placed "community" high on their agenda this year. Well, right after video, which seems to have become everyone's pet obsession online. The problem with community is that it is not really a feature. You can't just slap community onto a site the way you would an AJAX front-end or (dare I say) video. Community is an organic phenomenon. You don't make it. You don't build it. At best, you cultivate it, and many publishers are finding it hard to break ground.
展开▼
