SOLUTION ROI-WHAT RETURNS CAN A CUSTOMER EXPECT?

摘要

When looking at the business impact of the Documentum Solutions for Interactive Marketing, we target the marketing and sales spend of companies, often directly managed by the CMO. Marketing organizations typically spend between 2 percent to 15 percent of revenue on marketing. As a comparison, the typical IT expenditure is 3 percent to 4 percent of revenue. Documentum solutions can provide significant cost and revenue benefits in the following key areas:rn1. Marketing cost extraction: Cut costs for marketing collateral production (approximately 70 percent of marketing budgets are spent on collateral, including web, print, and advertisement production), sales tool production, and agency work.