CONTENT'S LATEST CREATION MODEL

摘要

About.com. AOL's Seed. Associated Content. Demand Studios. Examiner .com. Suite101. These are just a few of the rapidly growing list of new-breed content providers seeking to take over the world of online content. Search for just about anything these days and much of what shows up in the first three pages of results will provide content driven by these providers. That is, in fact, the point. This generation of content company-many of which have their roots in search-are all about search engine optimization (SEO) and rising to the top of page rankings to pull in web surfers. And in today's web-oriented content business, this makes sense-and dollars: Web surfers find what they want, which creates click-throughs and, ultimately, advertising sales.