On the Road to Improved Experiences

摘要

Whether it's on a desktop monitor or a tiny mobile screen, "information experience" is the moment when the user experience and information-intensive applications meet. Over the past few years, as the volume of structured and unstructured data within organizations has exploded and the channels on which that information is consumed has diversified, content consumers have been revising their expectations for what qualifies as an acceptable information experience. Joe Gustafson, chief executive officer of Brainshark, which provides a web-based platform that allows users to create on-demand multimedia presentations, says, "These days workers are equipped with a multitude of devices; you come to work with your own smartphone and maybe a tablet computer. Companies have to figure out how to communicate with you." Brigitte Ricou-Bellan, vice president and managing director at Dow Jones, agrees, saying, "Users are influenced by consumer devices and web-based experiences. They want simplicity, no training required."