AOL Way Looks to Be Wrong Way

摘要

for many years it seems, AOL has been a brand in search of a business model. For a time it appeared to be stockpiling journalists and properties in order to become a go-to destination for online journalism. But when the "AOL Way" memo leaked in February, it showed a far different picture. Instead of a company in search of quality online journalism, it was looking for quantity in terms of stories, hits per story, and video ... lots of video. The memo made AOL look silly and revealed some cracks in the company's foundation as key writers and editors left, layoffs continued, and some internal splits emerged.