How to be perfect

摘要

The Internet is often talked about as if it were a sort of electronic Utopia. So sooner or later there was bound to be an Internet start-up called Perfect.com. Sure enough, a company called exactly that was unveiled on February 7th. For its creators, it will doubtless have lived up to its name if it goes on to earn them a fortune in a public offering of its shares. But will it deliver its customers what it promises—that Holy Grail of economics, a perfect market?