Unilever's Niall FitzGerald doesn't seem the sort to worry much about soap or low-fat spread. Not that the boss of the Anglo-Dutch consumer-goods giant is anything but perfectly groomed and trim. He does, after all, run six miles to work most days, in training for the New York marathon. But the 56-year-old Irishman, who has spent his career at the company behind brands such as Persil detergent and Flora margarine, seems to be more a man of causes than of groceries. From criticising Britain's reluctance to join the euro to giving speeches accusing advertising agencies of failing clients, Mr FitzGerald is as at home standing on soap-boxes as Unilever is at filling them.
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