Dedicated followers of corporate fashion no doubt see little reason to get excited about Siemens. After all, what could be more passe than to be a conglomerate (how 1970s) at a time when even the once-adored queen of diversification, General Electric (GE), has taken a tumble? Worse still, to be a conglomerate that is not merely European but based in Germany, the continent's sickest economy. Poor old Siemens has long endured a reputation for dullness even among conglomerates. One ancient joke observed that the firm could not possibly be responsible for a baby found abandoned on its doorstep as it was incapable of such creativity, let alone of finishing a project within nine months. Yet, for all that, could it be that Siemens's moment has now arrived?
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