On Target

摘要

Call it cheap chic or class for the masses, whatever it is the appeal of trendy goods at low prices has enabled America's Target to grow rapidly in a part of the retail market that many fear to tread. Now Target is trying new ways to remain both upmarket and downmarket at the same time, just as some wonder if it will try to take its strategy overseas, perhaps with a foreign takeover? With more than 1,200 stores in 47 states, Target has already expanded far from its roots in America's mid-west. Its trademark red-and-white logo of a bull's eye is increasingly in the sights of envious com-petitors at home and retailers abroad, who are curious to know how it has become the store of choice for a growing number of Americans, including many who could afford to shop elsewhere.