Americans are queuing up to add a Prius, a new petrol-electric hybrid car, to the trio of gas-guzzlers parked in the average suburban driveway. There is no doubt about it: this car is cool. It is not only fashionable in the usual way-the favourite model of Hollywood movie stars-but also in a new and startling manner. The Prius serves not only as a green credential for its owner, but also as an exciting high-tech gizmo. Yet for anyone watching the fortunes of the car industry closely, the Prius represents something else as well-the quiet revolution that is about to engulf the car industry itself.
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