Russians are famously hard drink-ers-a trait epitomised by former president Boris Yeltsin. By contrast, the current president, Vladimir Putin, is teetotal, and has declared war on the demon drink. He recently approved a new law that will soon ban beer ads featuring "images of people or animals." On September 5th, the first phase of the law will confine beer commercials to the little-watched late night slot. Yet Russia is likely to remain a booming market for brewers.
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