Face value Saving Fiat

摘要

In late 2004 the Fiat group was sinking fast. It was trying to of-fload its car business, Fiat Auto, on to General Motors through an option that obliged GM to buy out Fiat shareholders if the Italians wanted to sell. GM, the world's leading carmaker, laughed off the challenge. A year on, Fiat is picking up speed, while gm is in deep trouble. Freshly divorced from GM, Fiat is courting Ford and other partners for various joint ventures.