Punching above its weight

摘要

This week's initial public offering (IPO) by Saifun, an Israeli chip-design firm, on the NASDAQ exchange was one of the biggest flotations by an Israeli company in America for years. Saifun has developed a new, more compact form of flash memory, demand for which is booming as the storage capacity of mobile phones, music players and other portable devices increases. It has already licensed its technology to companies including Sony, Infineon and Fujitsu, and is expected to sign a deal with Samsung soon.