Was ever a chief executive less of a public figure than Steve Reinemund? Put in charge of PepsiCo in 2001, just as the cult of the celebrity chief executive was discredited, Mr Reinemund has contented himself with running the drinks and snacks firm extremely well—and shunning publicity. He is said to attend conferences only if he is not asked to speak. His successor, Indra Nooyi, whose appointment was announced this week, could hardly be more different-and not just because she is a woman. Ms Nooyi, born in India, fronted an all-girl rock band at college and once led a diversity conference in a rendition of the "Banana Boat Song". Last summer she issued an apology after a speech in which she criticised America for seeming to give the finger to the world, something deemed unpatriotic by some of her adopted countrymen.
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