Logan's run

摘要

One of Carlos Ghosn's favourite words is "frugal". As boss of Renault-Nissan, a Franco-Japanese carmaking alliance, he likes to talk of "frugal management". Now, as his firm rolls out the Logan, its low-cost "world car", in developing countries across the globe, Mr Ghosn has found a whole nation to help champion his cause. "India's not just a market-it's where we learn to be frugal," he says.