It is a vicious fight-and one that all three participants claim to be winning. Sony, Microsoft and Nintendo are battling for supremacy in the $30 billion video-games industry, a struggle that takes place in rounds lasting five or six years each. The previous round, which began in 2000, pitted Sony's PlayStation 2 (PS2) against Microsoft's Xbox and Nintendo's Game-Cube. (Sony won, achieving a market share of 70%.) The present round began in 2005, when Microsoft began to sell the Xbox 360.
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