The electric-fuel-trade acid test

摘要

In 1995 Joseph Bower and Clayton Chris-tensen, two researchers at the Harvard Business School, invented a new term: "disruptive technology". This is an innovation that fulfils the requirements of some, but not most, consumers better than the incumbent does. That gives it a toehold, which allows room for improvement and, eventually, dominance. The risk for incumbent firms is that of the proverbial boiling frog. They may not know when to switch from old to new until it is too late.