The game has changed

摘要

Just last year, when Alan Lafley, the boss at the time of Procter & Gamble (p&g) released his book "The Game-Changer: How You Can Drive Revenue and Profit Growth With Innovation", readers flocked to understand the business strategy of the world's largest consumer-goods firm, then worshipped as a paragon of strong management and profitability. Now, however, the company is confronting a game-changer that Mr Lafley had not foreseen: a global economic downturn.