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摘要

Entertainment awards are usually front-page news. The British Academy of Film and Television Arts (bafta) dishes out gongs for the best films every year and gets saturation coverage in the press. So do the Brit Awards, pop music's equivalent. The exception, therefore, is noteworthy: when bafta handed out its computer-game awards last month, there was scarcely a headline to be seen.rnThat is odd, because video games are big business in Britain. The market was the world's fifth-largest in 2007 and may have reached third in 2008, according to one estimate. Sales of games (at £1.7 billion in 2007) outstrip those of music (£1.4 billion).