On paper, Jose Serra of the Party of Brazilian Social Democracy (psdb), Brazil's biggest opposition party, should be able to win the presidential election due on October 3rd without breaking a sweat. He has held many big political jobs in a long and successful career, including congressman, senator, minister of planning and then health, and mayor and then governor of Sao Paulo, Brazil's biggest city and most powerful state. He is up against a political neophyte: an adviser and bureaucrat who was almost unknown just a couple of years ago, and who has never before fought, let alone won, an election.
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