IT WAS always going to be a hard act to follow. On October 4th Apple staged a press conference to launch its latest iPhone and other gadgets. Tim Cook, the computing giant's new chief executive, and his colleagues did a perfectly competent job of presenting its latest wares. But it was inevitable that comparisons would be drawn between Mr Cook's understated approach on stage and that of Steve Jobs, his predecessor, whose sense of showmanship had turned so many Apple product launches into quasi-religious experiences. The news the following day that Mr Jobs had finally died following a long battle with cancer turned the feeling of disappointment into one of deep sadness.
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