Once upon a time in the east

摘要

No country is as addicted to the silver screen as India. Every year its cinemas shift more than 3 billion tickets, well over double the quantity sold in America, the next-biggest market. But despite its size, the cheap and cheerful Indian box office doesn't make much money: takings are less than $2 billion per year, about the same as those in France, which handles one-twentieth as many admissions.