Nigeria's mad men

摘要

A novelist once wrote that: "You can tell the ideals of a nation by its advertisements." Nigeria's ideals vary from place to place: the north is mostly Muslim, the south is mostly Christian or animist. Young and old, rural and urban, Ibo, Hausa and Yoruba: each group sees the world differently. So Nigerian advertisers must be both deft and sensitive. Many southerners rather enjoy ads involving voluptuous women dancing suggestively. But it would be dangerous to run such an ad in the north.