Dreaming of a hip-hop Christmas

摘要

A generation ago American stores and malls could pretty much choose from two sorts of canned music at Christmas time, recalls an industry insider: "One with baby Jesus, and one without." Today, to put America's ever-more diverse shoppers in a holiday mood, providers of in-store media may offer a dozen "blends" of piped festive music. From Dynamic Media, a Michigan-based outfit, come such offerings as "A Country Christmas" (big in the Midwest and bluegrass country) and the Latino holiday hits demanded by clients in Texas, California and Florida.