Enter Amazon

摘要

With a mouse click you can add Norman Rockwell's "Willie Gillis: Package from Home" to your Amazon shopping cart. But you will need boldness and a bulging bank account to proceed to checkout: it costs $4.85m. The oil painting went on sale in August, when Amazon splashily announced that it would add fine art to "earth's biggest selection" of consumables. But it will not be easy to sell art alongside books and barbecues. Amazon's arty initiative is not revolutionary. Hundreds of dealers already sell art online, swarming into every niche and bristling with gimmicks.