If you doubt that "the rich are different from you and me", try visiting a private-jet terminal. One group waiting to board at Farnborough airport near London recently was a family of three generations and five dogs, who would enjoy more in-flight pampering than any economy-class passenger could hope for. Passengers do not linger long: 15 minutes or so before boarding. There are no duty-free shops. But it would be a pity not to tap into these travellers' deep pockets as they pause between limo and aircraft: if you cannot sell, at least you can market.
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