Where thinking is king

摘要

Nothing succeeds in business books like the study of success. The current business-book boom was launched in 1982 by Tom Peters and Robert Waterman with "In Search of Excellence". It has been kept going ever since by a succession of gurus and would-be gurus who promise to distil the essence of excellence into three (or five or seven) simple rules. The undisputed king of the genre at the moment is Jim Collins, whose "Good to Great" and "Great by Choice" can be found piled high in airport bookshops around the world. "The Three Rules " is a self-conscious contribution to the genre; it even includes a bibliography of "success studies". Michael Raynor and Mumtaz Ahmed work for a consultancy, Deloitte, that is determined to turn itself into more of a thought-leader and less a corporate plumber.