Showpad is a fast-growing business, which demonstrates that European capital markets can work well. The firm, founded in the Belgian city of Ghent in 2011, provides an innovative software platform that allows companies to keep in touch with their salesforces through a variety of mobile devices, enabling them to see what pitches work and thus improving their marketing. In 2013 it got $2m of funding from Hummingbird Ventures, a venture-capital fund also operating out of Ghent; last year it attracted a further $8.5m from Hummingbird and Dawn Capital, a London-based fund. That support has allowed Showpad to set up offices in San Francisco and London, scaling up its operations to employ around 100 staff. Some 750 firms are now using the service; the firm expects its recurring revenues to reach $10m this year.
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