IN 1962 Tony O'Reilly, head of the Irish Dairy Board, had an idea that would help transform Ireland's economy. He wanted to create a premium brand for Irish butter to break into the growing British market. The new product, named Kerry-gold and backed with a large marketing budget, was sold in half-pound packs in a parchment wrapping so shoppers could inspect the butter's quality. Its success was an inspiration to other exporters and changed perceptions of Irish business.
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