Fade from black

摘要

OXFORD-DICTIONARY lexicologists recently declared "blursday" a word of the year. Pandemic-induced date confusion extends beyond self-isolating households. Best Buy, a large American electronics retailer, recently declared that "Black Friday isn't just one day this year-it's months long." The start of the pre-Christmas shopping season, which this year falls on November 27th, has long been a bonanza for American retailers. The term itself is often credited to Philadelphia's policemen, who used it to describe the pandemonium caused by suburban shoppers and tourists thronging the city ahead of the annual Army-Navy American-football game on the Saturday after Thanksgiving. By the 1980s shops recognised the branding opportunity-and began marking the occasion with deep discounts and "doorbuster" deals to pull people from their turkey-laden tables to shopping aisles.