Far from the soulless corporate offices of midtown Manhattan is a door in Greenwich Village wedged between a rowdy saloon and a burrito joint. The steady stream of hipsters and fashionistas passing in front of it is punctuated by professionals in "business casual" outfits with computer tote bags. Inside are stylish workspaces offering fruit-infused water and nitro coffee on tap. In one animated meeting, participants are sitting on bean-bags and the floor. That would never happen at his firm's conservative headquarters, says an executive at the technology giant that has leased this co-working space: "Younger workers want a more casual place to work, and WeWork helps us with recruitment and retention."
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