"ARE YOU there? It's me, your sweet-heart," a push notification coos at 7am. It comes from one of India's most popular smartphone apps, Helo, which allows users to chat and share content. But the flirtatious burble soon gives way to political anecdotes and jokes aimed at national leaders. Many question whether Rahul Gandhi, the leader of the opposition Congress party, is really Hindu, or make him look weak. The torrent of political content is only natural, given that voting began in the country's seven-phase election on April 11th. But who is behind it all, and what effect will it have on voters?
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