There well may be examples of consumer Web postings that are defamatory and that can subject the posters to liability and damages.rnHowever, procedural hurdles, such as jurisdiction, conflicts of law and preemption by the Communications Decency Act, plus the substantive disfavor that courts have thus far demonstrated to site defamation claims, suggest that companies in these circumstances might want to consider alternatives to litigation. Such alternatives range from reaching out to the distressed consumer to using technology to get their own positions and viewpoint onto the Web.
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