'Hold the Arbitration Clause, Hold the Attorney Fees!'

摘要

In recent months, I have described how e-commerce firms impose non-negotiable terms and conditions on their customers, sometimes with questionable logic (see the sidebar on page 5). But what if they let their customers "have it their way" by offering a choice on the terms and conditions?rnBurger King famously revolutionized the (at that time) "one-size-fits-all" fast-food business with its 1970s invitation to "have it your way," a flexible ordering concept targeted at the perceived rigid menu of rival McDonald's.