Martell hits the catwalk

摘要

Seagram with its Cognac flagship Martell has recently undertaken a massive global campaign intended to appeal to younger individually minded people. It has personified its Cognac in the form of a stylish and sensual woman called Martell. It is likely that you will at the very least see the billboard posters. The people at Martell want Ms. Martell to be perceived as full of warmth and inner confidence with a firm self-belief and sense of individuality. The Meet Martell campaign features clothes by Gucci, Prad, Versace and all the usual suspects.