FEDERICA ZANCO

摘要

This year, too, I found a great variety of products on offer in Milan, but with less rigorous makers that were less focused on their own identity than in the past, yet readier to follow the designer. It is the designers rather than the makers who seem to have become brands. We are going through a delicate phase, with historic firms that have witnessed changes of generation or even of ownership, and a consequent acquisition or loss of identity. Other, smaller and emerging concerns seem paradoxically to be the most focused and rigorous, while others still continue to work well. Within this general picture, at the top of the pyramid of creativity there are just a few designers - ten at the most - operating in an anomalous Situation, considering that the schools turn out thousands of young designers every year in Europe.