Maybe what evolution is telling us is that we are looking for happiness in all the wrong places. The examples used in von Hippel's article - the next mastodon, the new car, the next raise, winning the lottery - all play into the fallacy that true happiness resides in the material, the ephemeral. Ask Buddha, Aristotle or even Thomas Jefferson. They would probably tell us that happiness is the result of a moral, well-lived life.
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