Managing Traffic & Billing at the Intersection of Linear and Nonlinear

摘要

Scheduling commercials on a single TV channel is so 20th century. Today's broadcasters need to manage linear ads on their DTV channels along with nonlinear ads for new distribution platforms like websites,VOD, and mobile services. To meet this 21st century challenge, vendors of traffic and billing software have taken one of two approaches. Some offer software focused on ad sales, traffic, and billing, as well as performance analytics to boost revenues-and they've upgraded these products to support the multichannel/mul-tiplatform environment.