C-SPAN Pay Wall Spotlights Multiplatform Challenge

摘要

C-SPAN'S decision to put its three networks' core daily telecasts behind an "authentication" pay wall called attention to an increasingly complex challenge: how to familiarize viewers with their multiple options to watch the same programming. Beyond the restriction of real-time simulcast online streams to paying viewers, C-SPAN is barely modifying its current procedures.Yet, the announcement in late July of changes that will slowly roll into effect this autumn underscored the misper-ceptions that audiences-even the pol-icy-savvy wonks who tune into C-SPAN's legislative proceedings-have about the multiplatform migration and program sourcing.