Hyperlocal Political Ads Should Serve as Major Wake-up Call

摘要

The ad opens in a grocery store. The text on the screen says: "If life was like politics." The letters in "Politics" are evenly divided-the four to left are blue; the four to the right are red. They're superimposed over a grocery store drink cooler. The plastic bottles on the left of the fridge are filled with blue liquid; those on the right with red. Dialogue comes up over the whimsical, bouncy music. "We never settle for just two lousy choices in anything-except politics." That describes the opening few seconds of a You Tube ad I saw recently for Kansas independent gubernatorial candidate Greg Orman.