Influence of Mobile in Addressing Information Asymmetry among Indian Farmers: Evidence from North India

摘要

Mobile penetration in rural sector is increasing at more pace than urban sector in India. The mobile devices in the hands of Indian Farmers may be used for offering the services that can uplift their lives. One of the important aspects of increasing the farming productivity is making right information available at the right time. In India, the agriculture information is delivered mainly through the agriculture extension network. This paper investigates the use of mobile technology as an alternate medium to disseminate the agriculture information and overcome the challenge faced by the existing agriculture extension network. It also examines how mobile technology helps Indian Farmers in improving their productivity. This empirical study was conducted in a North Indian state, and.