Transforming IT small business - the perspective of business advice process

摘要

Strategic business advice is perceived as the way to meet challenges related to business development and strategic change, with direct impact on business growth and productivity. Small IT companies face particular pressures resulting from rapid changes in technology and market environment. In many cases they need transformation in order to grow or to cope with evolving competition. They often need to transform their strategic business approaches, including implementation of new products and increasing business models efficiency. The article analyses the process of strategic change of the management model in a small IT company with the participation of a business advisor. The process based consulting model was used to demonstrate how the strategic change is implemented in organization, while the perspective of business owner is used. It is concluded that strategic business advice is a powerful tool when pivot in company’s strategic orientation is necessary, but several conditions has to be met for the change to happen.