Support for the decision-making process in designing and implementing a new product on the market. Case study using focus group interview

摘要

The sphere of supporting decision-making processes is gaining popularity among researchers, contributing to IT tools development, theoretical models of decision support, and quantitative research. Considering there are few publications on customer preferences to design and implement new products on the market, the article tries to fill this gap, using focus group interviews. Unlike quantitative research, the focus study could provide information about consumers’ tastes, preferences, and expectations hidden in their minds by obtaining detailed information on details. The study revealed numerous specific indications for designing and implementing a new machine for food products manufacturing.