RESEARCH ONDEVELOPMENT OF ECO-TOURISMIN SHIJIAZHUANG CITY, CHINA

摘要

In China, the increasingly serious environmen-tal problems have attracted more and more attention and attention from the govemment and the public, and eco-tourism has become one of the most popular creative tourism methods in the tourism market. Based on the description of the basic theory of eco-tourism,this paper uses a combination of qualitative analysis and quantitative analysis to study ecotour-ism in Shijiazhuang City on the basis of field inves-tigations, and introduces coupled development by studying the status quo and existing problems ofeco-tourism in Shijiazhuang City. It studies the role of marketing in eco-tourism, analyzes and statistics on Shjiazhuang's eco-tourism resources and market, and puts forward constructive ideas and counter-measures for the development of tourism while fo-cusing on eco-tourism, which can help Shijiazhuang municipal government and tourism enterprises Pro-vide a reliable basis for the development ofeco-tour-ism.