RESEARCH ON CHINA'S TOURISM MODEL FROM THE PERSPECTIVE OF BIG DATA,?BASED ON THE ECOLOGICAL PERSPECTIVE

摘要

In recent years, under the guidance of the con-cept of"green water and green mountains are golden mountains and silver mountains", rural eco-tourism has developed rapidly and has gradually become an important engine and booster for poverty alleviation and rural revitalization. This paper introduces the sustainable development theory and the green devel-opment system model. The research results show that: the current tourism development is out of the ecological green development path, and the ecologi-cal investment is obviously insufficient; the level of green welfare, the influence of green policies and the level of green development are constantly improving. And the actual green investment intensity and the dy-namic optimal green investment intensity are con-stantly approaching. We should achieveunified plan-ning; give full play to characteristics and strengthen brands; strengthen the construction ofecological civ-ilization, strengthen the awareness ofecological civ-ilization, and realize the sustainable development of eco-tourism under the premise of maintaining eco-logical civilization.