Environmental awareness of generation “Z” as a trend in the development of modern hotel business enterprises

摘要

This article covers the analysis of the influence of the pandemic on the development of hospitality facilities in St. Petersburg, determination of their development trends, identification of needs of Generation Z as a growing segment of hotel services consumers, consideration of the essence of the notion “environmental awareness” in the hospitality industry, mechanisms of its formation in Generation Z and practical approaches to eco-projects implementation in the industry.