The article presents the results of an empirical study of the money orientation of young people with different self- fulfillment strategies. Self- fulfillment is viewed as a complex psychological phenomenon that includes needs, motives in achieving vital goals associated with the implementation of the self-concept and manifested in the desire for recognition, self-realization, achievement of role-based personal certainty and maintaining a certain social status. Our approach to the research topic was based on the position that self- fulfillment and the need for financial independence are becoming relevant for young people.Self- fulfillment can be achieved in different ways. One of these means can be considered money as a motive for human behavior. In our study, we proceeded from the assumption that there will be differences in the orientation towards money among young people with different strategies of self-affirmation. The study involved 94 young people aged 18-22.
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