The Accidental Library Marketer - A must-have marketing book for librarians

摘要

The title of this book intrigued me. As I read a description of an "accidental library marketer," I thought, "That's me." I am the (selfstyled) font and clipart maven in my library. I have always been willing to try my hand at creating signs, brochures, or newsletters. I was very excited to get a desktop publishing program. I have plenty of enthusiasm. I have been to classes and workshops. I enjoy the process, and my co-workers and I are usually pleased with the results. I realize now that I have been more of an accidental designer and promoter than marketer. There is much more to marketing than creating a snazzy flyer.